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Real Estate Industry

February 14th 2007

FROM PROPERTY TO SNAKE OIL

Phil Jones & Brad Sugars - their new scheme.


UPDATE: AUGUST 21, 2007. The Australian consumer watchdog, Choice, has labelled claims about these so-called miracle juices as "a load of rot".

Also, the NSW Food Authority is investigating a number of companies (from Australia and New Zealand) who are making outrageous claims about exorbitantly priced juices that supposedly cure all sorts of ailments, even cancer. A spokesman for the Food Authority said that claims such as these are illegal. Hopefully, prosecutions will soon follow.

As we reported in February, this Amazon acai berry stuff is just pure snake-oil. Apparently, it's about 10 per cent as good for you as a single red apple. It'd be laughable if it wasn't such a scam.

Click here to read an article from The Sydney Morning Herald, August 20, 2007




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by Neil Jenman

Back in the 1800s, they criss-crossed the land pushing so-called miracle potions from the backs of covered wagons. They were the snake-oil salesmen often with names like Bud or Pete.

They'd give a spiel about some plant from the mountains of Tibet or the banks of the Amazon, a plant with magical ingredients that supposedly cured everything from gout to arthritis, even cancer.

Of course, it was all garbage.

These vile snake-oil salesmen would move from town to town fleecing thousands of citizens.

Today, in the twenty-first century, two predatory spruikers have become old-time snake-oil spivs.

Perhaps it's the poor property market or, more likely, it's just another way for these modern spivs to line their own pockets at the expense of the greedy, the gullible or the hopeful.

In the past week, Brad Sugars (of a business coaching mob known as Action International) and Phil Jones (of a New Zealand mob known as Richmastery) have been targeting Aussies and Kiwis in what they both claim is a "massive passive cash flow generator".

Jones – who has already been busted by New Zealand's Advertising Standards Authority for being "misleading and completely unacceptable" with his marketing – claimed that his latest offering is "the most important financial discovery I have made in the last 10 years". Yea, right.

To promote his latest scheme, Phil Jones uses one of his favourite methods – he lies.

He claimed he had offered this wonderful opportunity to a hundred of his clients and that "92 jumped on board straight away". What actually happened was that Jones made the offer to thousands and only 92 swallowed his bait.

The headline for this so-called great deal reads, "Voted #1 Passive Income Opportunity in 2007". Sound so credible, until you see the small print and discover that the two snake-oil boys were the only two voters.

What nitwits; they must think we are all stoopid.

So, what is this great once-in-a-lifetime-hurry-or-you'll-miss-out "strictly limited" event where you can discover how you "never have to work again"??

It's a multi-level-marketing (MLM) scheme flogging bottled juice which contains a – now, seriously, please don't laugh – berry from "deep within the Amazon River basin". The "acai berry".

The theory is simple – you buy this stuff (it's called MonaVie) at about $25 a bottle and sell it at about $45 a bottle. But, as with all MLM scams (sorry, schemes), the real aim is to find more mugs (sorry, distributors) further down the line.

The official MonaVie pitch literally talks about "hitching your wagon to Monavie", but anyone who understands MLM knows that the big money is made by those who ride the front wagons – the Phil Jones and Brad Sugars types.

A former United States Federal auditor who specialises in multi-level marketing scams told us, "Mona Vie seems to be another of the cancerous MLMs sprouting radical health cures at inflated prices".

But what really cracks us up is this – in addition to his get-rich-quick products that he flogs through 'Richmastery', Phil Jones flogs health products through a mob he calls 'Weight Mastery'.

If you pay him $128.00, Phil Jones will sell you a bottle of 84 magical weight-loss tablets. One of the many testimonials on his web site says, "I have lost 25kg."

Gee Phil, we'd all better give you some dollars and get rid of some pounds.

But something puzzles those of us who are less gullible than most.

As Phil Jones heaves himself from his second-hand Ferrari, we can't help noticing that huge belly sagging over his belt.

Which means his $128-a-bottle weight-loss pills don't work or he doesn't swallow them.

Obviously, the message is simple: don't swallow any spiel by these snake-oil spivs.


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Further Reading:

RESEARCH TO AVOID RIP-OFFS – an article written by Scott Pape a respected Australian financial advisor who attended the Brad Sugars travelling snake-oil show in Melbourne last week.

The Myth of Income Opportunity in Multi-Level-Marketing.
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